Week
Start with the content that helps the salon feel more credible, welcoming, and clear.
Day Day 1
List3 questions first-time clients often ask before booking
Day Day 2
ProjectMeet the stylist: what clients can expect in the chair
Day Day 3
How ToHow to know if balayage may be a fit for your goals
Day Day 4
ExplainerWhat a salon consultation actually covers
Day Day 5
List5 myths people still believe about color appointments
Day Day 6
ProjectBehind the scenes: prepping for a color appointment
Day Day 7
ProjectReview top social questions from the week
Week
Use the second week to build confidence around services and results expectations.
Day Day 8
ProjectTransformation story: what changed and how it was planned
Day Day 9
How ToHow long color services usually last between visits
Day Day 10
List4 things clients ask before getting extensions
Day Day 11
ExplainerWhat a personalized service plan should feel like
Day Day 12
ProjectHow our team approaches client comfort and clarity
Day Day 13
List6 reasons clients delay booking salon appointments
Day Day 14
ProjectRefresh profile links and booking CTAs
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