Week
Lead with the topics people search when they are close to choosing a salon or service path.
Day Day 1
ExplainerBalayage vs highlights: which is right for your hair goals?
Day Day 2
List5 questions to ask before booking a new stylist
Day Day 3
How ToHow to know if extensions may be a fit for your goals
Day Day 4
ExplainerWhat a first salon consultation usually looks like
Day Day 5
List7 signs it may be time for a trim or shape refresh
Day Day 6
How ToHow often color clients should usually rebook
Day Day 7
ProjectReview service pages and improve CTAs
Week
Use the second week to support the emotional and practical questions that shape booking decisions.
Day Day 8
ExplainerWhat to expect before and after a color appointment
Day Day 9
ProjectTransformation story: what changed and how it was planned
Day Day 10
List4 things people misunderstand about blonding services
Day Day 11
How ToHow to compare salons with more confidence
Day Day 12
ExplainerWhat makes a salon appointment feel personalized instead of rushed
Day Day 13
List6 reasons clients delay booking a salon appointment
Day Day 14
ProjectUpdate internal links from articles into service pages
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