1 Simple completed-job text
Text message Send within 24 hours Use this right after the final walkthrough when the customer experience is still fresh.
Simple completed-job text
Use this right after the final walkthrough when the customer experience is still fresh.
Template copy
Hi [First Name], this is [Name] from [Business Name]. Thanks again for trusting us with your roof project. If you have a minute, would you mind leaving us a quick Google review about your experience? It really helps other homeowners feel confident choosing a local roofer. [Review Link]
Best when the customer already had a positive walkthrough conversation.
2 Storm damage follow-up review ask
Text message 1-2 days after completion Good for customers who came in stressed and appreciated communication during the insurance or storm process.
Storm damage follow-up review ask
Good for customers who came in stressed and appreciated communication during the insurance or storm process.
Template copy
Hi [First Name], thank you again for working with [Business Name] on your storm damage project. We know these jobs can be stressful, so if our team helped make the process easier, we would really appreciate a quick Google review. Here is the direct link: [Review Link]
This one works because it reflects the emotional context of the job.
3 Email version for higher-detail reviews
Email Same day as invoice closeout Use when you want the customer to mention communication, workmanship, and cleanup in a little more detail.
Email version for higher-detail reviews
Use when you want the customer to mention communication, workmanship, and cleanup in a little more detail.
Template copy
Subject: Quick favor after your roofing project Hi [First Name], Thank you again for choosing [Business Name]. We appreciate the opportunity to work on your roof and we hope the final result feels great. If you would be willing to share a quick Google review, it would mean a lot to our team. Reviews help other homeowners know what to expect when choosing a local roofing company. You can leave one here: [Review Link] Thank you again, [Name] [Business Name]
Email works well when your customer base skews a little less text-driven.
4 No-pressure reminder
Text message 5-7 days later Use this only when someone said they were happy but did not follow through on the first request.
No-pressure reminder
Use this only when someone said they were happy but did not follow through on the first request.
Template copy
Hi [First Name], just following up in case you meant to leave a review and got busy. If you are still open to it, here is the direct link again: [Review Link]. We appreciate it either way and are glad we got to help with your roof.
This should feel light, not like a chase sequence.
5 Crew-specific review request
Text or email Right after positive verbal feedback Useful when a project manager or crew lead earned strong praise and you want the review to capture that.
Crew-specific review request
Useful when a project manager or crew lead earned strong praise and you want the review to capture that.
Template copy
Hi [First Name], thanks again for the kind feedback about our team. If you would be open to sharing that in a Google review, it would really help us out. Mentioning your experience with [Crew Lead or Project Manager Name] is especially helpful for future homeowners. Here is the link: [Review Link]
This can generate more detailed and believable reviews.
Quick notes
Pick one default review request template and use it for every completed job
Set a rule for when the ask gets sent
Add the Google review link to your saved texts
Train one team member to own follow-up
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