Week
Start with the content that makes the company feel more real and helpful.
Day Day 1
List3 HVAC habits that help your system run better
Day Day 2
ProjectMeet the technician: what homeowners can expect on a visit
Day Day 3
How ToHow to know if your thermostat issue is bigger than the thermostat
Day Day 4
ExplainerWhat homeowners should know before summer heat hits
Day Day 5
List5 signs your system is working harder than it should
Day Day 6
ProjectBehind the scenes: getting the truck ready for service calls
Day Day 7
ProjectReview top social questions from the week
Week
Use project and explainer posts to support higher-trust service decisions.
Day Day 8
ProjectBefore-and-after install recap: what improved
Day Day 9
How ToHow maintenance plans actually help homeowners
Day Day 10
List4 questions to ask before replacing an AC unit
Day Day 11
ExplainerWhat same-day HVAC service usually looks like
Day Day 12
ProjectHow our team approaches clean installs
Day Day 13
List6 signs it may be time for a tune-up
Day Day 14
ProjectRefresh profile CTA links and social booking path
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