Choose a primary category that reflects the practice’s main service model and use secondary categories only where they make sense.

Category alignment influences which searches the practice is likely to appear for.

Make sure hours, phone number, website, and booking options are current and easy for patients to use.

Incorrect information creates friction and weakens conversion.

Use the description to explain the office clearly, including treatment focus and patient experience.

A stronger description helps patients understand what makes the practice a fit.

Include the exterior, reception area, treatment rooms, and team members where appropriate.

Real visuals reduce uncertainty and make the practice feel more established.

Choose which appointments and patient moments should trigger a review request.

Steady review growth supports both trust and local visibility.

Keep responses timely, brief, and privacy-conscious.

Patients notice whether the practice appears attentive.

Review the services and practice positioning every few months so the listing stays aligned with real priorities.

Profiles drift out of sync when no one maintains them.

Post updates around office changes, scheduling reminders, or patient education when there is something worth sharing.

Useful profile activity can support trust even when it is not a direct ranking lever.

Review profile actions regularly to see whether visibility is translating into patient intent.

Measurement helps the team know whether profile improvements are moving the right metrics.